Privacy Policy

1. Introduction

Pricifi ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, in compliance with the Nigeria Data Protection Act 2023 (NDPA) and the General Application and Implementation Directive (GAID) 2025 issued by the Nigeria Data Protection Commission (NDPC).

2. Information We Collect

We collect information you provide directly: name, phone number, email address, business details, and payment information. We automatically collect: IP address, browser type, device information, and usage data. When you connect messaging platforms, we access your conversation metadata and message content to provide the service.

3. How We Use Your Information

We use your information to: provide and improve the Platform, process transactions, send notifications, respond to inquiries, comply with legal obligations, and send marketing communications (with your consent).

4. Lawful Basis for Processing

Under the NDPA 2023, we process personal data based on the following lawful bases: your consent (which you may withdraw at any time), performance of a contract with you, compliance with legal obligations, and our legitimate interests where these do not override your data protection rights.

5. NDPA 2023 Compliance

We comply with the Nigeria Data Protection Act 2023 and the General Application and Implementation Directive (GAID) 2025. As a data controller, we have designated a Data Protection Officer (DPO) as required by Section 32 of the NDPA. You have the following rights under the NDPA:

• Right to be informed about how your data is processed
• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure (right to be forgotten)
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right not to be subject to automated decision-making
• Right to lodge a complaint with the Nigeria Data Protection Commission (NDPC)

6. Data Sharing

We share your data with: payment processors (Paystack, Flutterwave, M-Pesa, MTN MoMo), messaging platforms (WhatsApp, Instagram), cloud infrastructure providers, and analytics services. We do not sell your personal data to third parties. Where data is transferred outside Nigeria, we ensure adequate safeguards are in place through Data Processing Agreements as required by the NDPA.

7. Data Retention

We retain your data for as long as your account is active or as needed to provide services. After account deletion, we retain data for 30 days before permanent deletion, unless retention is required by law.

8. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption at rest and in transit, access controls, regular security audits, and staff training on data protection. We conduct Data Protection Impact Assessments (DPIAs) for high-risk processing activities as required by the NDPA.

9. Your Rights Under the NDPA 2023

To exercise any of your data protection rights, contact our DPO at dpo@pricifi.com. We will respond to your request within the timeframe prescribed by the NDPA. If you are dissatisfied with our response, you have the right to lodge a complaint with the Nigeria Data Protection Commission at ndpc.gov.ng.

10. Cookies

We use essential cookies for authentication and security. We also use analytics cookies to improve the Platform. You can control cookie preferences in your browser settings.

11. Breach Notification

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the NDPC within 72 hours of becoming aware of the breach and inform you without undue delay, as required by the NDPA 2023.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or in-app notification.

13. Contact

For privacy inquiries, contact our Data Protection Officer: